Electric Legend's founder and director, Freddie Paull, grew up in Beaconsfield, England around the corner from the legendary Pinewood studios. He moved to Arizona when he was 12, and immediately developed an interest in filmmaking. At 19, he founded Electric Legend Pictures, a collective of underground filmmakers and visual artists. Since it's founding, videos he has directed have been featured in hundreds of online publications, including Time Magazine, Noisey, The Guardian, and NPR. As of 2012, the video content on Electric Legend's YouTube channel has been seen in every country and territory in the world, and the current online view count for videos they have produced is over 3 million. He currently resides in the Los Angeles.